Shawn has been a big time fan of Bernadette Jiwa’s for years, having read all of her books, so it was naturally an absolute pleasure to have her on the podcast this week! Bernadette helps brands “bake” meaning into the stories of who they, helping them to tell a more meaningful version of who they are as an organization.

She’s a leading strategist in branding and marketing having worked with some of the largest and most respected companies in the world. She’s written industry shifting books such as Make Your Idea Matter: Stand Out With a Better Story and Meaningful: The Story of Ideas that Fly.

In this episode we discuss:

  • What it means to build a brand.
  • The difference between marketing and branding.
  • How to create a solid brand story.
  • How to understand what our customers want.
  • Examples of companies in the restaurant/hospitality space that create brands that customers fall in love with.

Connect with Bernadette:

Website: http://www.thestoryoftelling.com

Facebook: https://www.facebook.com/bernadettejiwa

Twitter: https://twitter.com/bernadettejiwa

In this episode Bernadette referred to: 

Lune Croissanterie: https://www.lunecroissanterie.com/

 



Free Chapter of Making the Cut!

I spent time with the world's best chefs to learn what separated them from the rest. I’m proud to share these stories and spread some good in the world and to have penned a book that needed to be written.

Success! Check your inbox for your free chapter now!

Have you entered to win over $7000 in Oneida Tableware today?

You have Successfully Subscribed!

Pin It on Pinterest

Share This